Hostess Middle East
30th October - 2nd November 2012

Benefit from being at HOSTESS

  • Exhibit to a targeted HORECA audience
  • Appoint agents and set up regional distribution channels for your product
  • Generate genuine sales leads and references
  • Launch new products/services & demonstrate innovative technology
  • Meet senior F & B and banqueting decision makers and buyers face to face
  • Network with regional industry leaders, other manufacturers and suppliers
  • Obtain immediate feedback from the industry
  • Raise your prole and build brand loyalty
  • Reach and sell to small businesses, independent café's, restaurants and hotels
  • Reaffirm existing corporate relationships
  • Research competitive products in the market

Cold Storage & refrigeration


Do you want to tap into this lucrative market?

Cold storage capacity in the Middle East is increasing dramatically. Since 2005, the refrigeration capacity of the region has increased by over 700%, reaching 133.6 million cubic feet in 2010.

The availability of cold storage facilities in the Middle East has improved considerably over the recent past due to the region's growing modern supermarket and hypermarket sector. It is becoming increasingly common for modern retail establishments to have on-site cold storage facilities and receive their goods through a distribution channel from logistic centres set up to handle frozen foods or foods that require temperature control and monitoring.


Facilitating business in the region

Trade Buyers at HOSTESS will come from across the Middle East, Central and South Asia and the not-so accessible markets of Iran, Iraq and Libya especially invited to attend the show. Buyer-seller meetings will be set up for suppliers facilitating firm orders and ensuring tangible returns on exhibitor investment.



Arabs and Hospitality a tradition

picFor those who are unfamiliar with the Middle East, hospitality is ingrained in the Arab culture. Traditionally, having a meal with an Arab national is an acceptance of their welcome. This tradition is resonated in the way Arabs do business taking the whole concept of Hospitality to a new level. Dining out in the Arab World is not left for occasions, it is where business is conducted, friends and families socialize and the integration of cultures existing in this region is celebrated. The diversity of food and drink available in the Arab world is like no other which brings us to the start of the success story of HOSTESS.

What makes HOSTESS different?

The supply chain to the generic hospitality industry is extremely diverse. Filtering through a maze of suppliers can be a daunting task for buyers, besides being time-consuming and a waste of precious exhibition open hours for exhibitors. HOSTESS is dedicated to food & beverage storage and service ONLY and caters to a specific audience of buyers from the HORECA Sector.

HOSTESS is for you if your product range includes:

  • Barware and bar dispensing equipment
  • Billing solutions
  • Café, restaurant & bar furniture
  • Catering equipment
  • Cold Storage & refrigeration equipment
  • Cooking gadgets and aids
  • Crockery & cutlery
  • Storage technology solutions
  • Gelato & Confectionery technology and supply
  • Kitchen accessories and equipment
  • Mobile bars and café solutions
  • Supermarket solutions
  • Tableware & napery

Is this market big enough for you?

Consider these food service facts:

  • 43% of Hospitality revenues in the Middle East come from Food & Beverage service
  • Over 12,600 stand-alone food service providers operate in the UAE. There are 4,950 restaurants & cafeterias operating in Dubai; 3,000 in Abu Dhabi and 2,775 in Sharjah
  • The Middle East food service market's annual value is estimated at over $31bn
  • The Bakery industry in the Arab world turns over in excess of $8bn annually
  • Annual chocolate sales exceed US $4.2bn in the Middle East accounting for 37% of total confectionery sales across the region
  • The Middle East is identified as one of the top ten markets for confectionery products in the world valued at US $11.3bn and the market has grown by 15% over the last four years

The food-service chain Where eating out is a norm

  • 4 Star and 5 star hotels in the UAE account for 17% of the total public spend on food service
  • Smaller and up to 3 star hotels account for 21% of the total public spend on food service
  • Casual dining accounts for 24% of the total food service spend
  • Fast-food outlets account for 35% of the total food service spend
  • Others (Ship Chandlers, outdoor catering etc.) constitutes just 3% of the total food service spend


The UAE is one of the world's fastest growing tourist markets, registering an annual growth rate of 7 percent year on year. The food service industry is beneficiary to the exponential growth of the supporting infrastructure of hotels and restaurants being built in the UAE.

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