Hostess Middle East
30th October - 2nd November 2012
MEYDAN GRANDSTAND AND CONVENTION CENTRE, DUBAI, UAE

HOSTESS Middle East - Technology, Supply & Solutions for the Catering & Hospitality Industries

Benefit from being at HOSTESS

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  • Exhibit to a targeted HORECA audience
  • Appoint agents and set up regional distribution channels for your product
  • Generate genuine sales leads and references
  • Launch new products/services & demonstrate innovative technology
  • Meet senior F & B and banqueting decision makers and buyers face to face
  • Network with regional industry leaders, other manufacturers and suppliers
  • Obtain immediate feedback from the industry
  • Raise your profile and build brand loyalty
  • Reach and sell to small businesses, independent café's, restaurants and hotels
  • Reaffirm existing corporate relationships
  • Research competitive products in the market
 

Visitor Promotion & The Marketing Plan

Print Media

Daily Newsprint: Show Supplements on HOSTESS will be published by leading Arabic & English newspaper publishers in the region. These supplements will evaluate and highlight features and sponsors of the event. It will be published in broadsheet and distributed with the daily newspapers on the day of the opening of the show.

Newspaper Advertisements: Advertisements will run for an entire week leading up to the show and on the show dates in both Arabic & Arabic newspapers. Advertisements will also be placed in other GCC countries in advance of the show with the intent of drawing trade visitors to the event.

Trade Publications / Media Partners: Leading trade publications from around the region and abroad will carry advertisements and editorial on the event and will be present at the show. These media partners will also help in the online advertising and promotion of the show.

Broadcast Media

Radio advertisements: During the lead up to HOSTESS, advertisements will run on FM stations across the country in English, Arabic and Hindi.

Radio Road Shows: Three radio stations will broadcast live from the Festival in English, Arabic and Hindi. Radio interviews will be conducted and broadcast live during the show.

Online Media

Email Broadcasts: In-house and through Media Partners.

SMS Campaigns: Using our in-house database as well as a leased CRM provider.

Social Media advertisements: Twitter/ Face book advertisements and updates will run straight through to the end of the exhibition. Socially active commentators will be contracted to post regular comments and talk about HOSTESS on twitter.

Google Ad-word campaign: Advertisements on Google Search Engine.

Direct Marketing

Complimentary & VIP Invitation distribution: Hard copy invitations will be mailed to our trade visitor database and VIP invitations will be distributed to prominent business people in the region.

Public Relations

Forming an integral part of the marketing plan, the PR activity is managed by our contracted PR agency. Over 12 press releases will be issued between December 2011 and November 2012, scheduled to intensify closer to HOSTESS. As part of the PR agency's responsibility, sponsors and participating companies will be contacted for information and statements that will be incorporated into the press releases. During HOSTESS, a dedicated PR office onsite will manage and liaise between the press and participating companies for interviews and statements released to the media.

Organised by

International Conferences and Exhibitions

PO Box 29884, 413, Sultan Business Centre
Dubai, United Arab Emirates
Tel:+971 4 3355001    Fax:+971 4 3355141 
www.icedxb.com

Venue

Meydan - Venue Sponsor

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